{"product_id":"advertising-promotional-culture-case-histories","title":"Advertising and Promotional Culture: Case Histories","description":"\u003cdiv class=\"product-detail-description\"\u003e\n\u003cdiv class=\"product-detail-description__body readmore\"\u003e\n\u003cp\u003eThis key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation\/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.\u003cbr\u003e\u003cbr\u003eIdeal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-15\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail-description\"\u003e\n\u003ch3\u003eTable of Contents\u003c\/h3\u003e\n\u003cdiv class=\"product-detail-description__body readmore-toc\" data-readmore=\"\" id=\"undefined1\"\u003eIntroduction: The Strange Cases of Advertising\u003cbr\u003e1. From Production to Consumption: The Rise of Patent Medicines\u003cbr\u003e2. Building Consumer Culture: The Department Store and Mail Order Catalogue\u003cbr\u003e3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products\u003cbr tabindex=\"-1\"\u003e4. Traditional and Ambient Advertising: Targeting Children Through Cereal\u003cbr tabindex=\"-1\"\u003e5. Volkswagen and the Creative Revolution\u003cbr tabindex=\"-1\"\u003e6. The Meaning of Design and Design of Meaning: The IKEA Experience\u003cbr tabindex=\"-1\"\u003e7. Globalization and Advertising: The Case of Nike\u003cbr tabindex=\"-1\"\u003e8. Advertising and Politics: Selling Presidents as Soap\u003cbr tabindex=\"-1\"\u003e9. The Institutionalization of Branding and Branding of Self\u003cbr tabindex=\"-1\"\u003e10. Advertising and Social Action: Dove and Real Beauty\u003cbr tabindex=\"-1\"\u003e11. The Prosumer in Consumer Culture: YouTube and Annoying Orange\u003cbr tabindex=\"-1\"\u003eConclusion.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BOOKS ALERT","offers":[{"title":"Default Title","offer_id":67266173632761,"sku":null,"price":3995.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/5834\/2393\/files\/Advertising-and-Promotional-Culture-Case-Histories.webp?v=1790863369","url":"https:\/\/www.booksalert.pk\/products\/advertising-promotional-culture-case-histories","provider":"BOOKS ALERT","version":"1.0","type":"link"}