{"product_id":"designing-brand-identity-booksalert","title":"Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding","description":"\u003cp\u003e\u003cspan\u003eIt’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe sixth edition of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDesigning Brand Identity\u003c\/span\u003e\u003cspan\u003e has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.\u003c\/span\u003e\u003c\/p\u003e","brand":"BOOKS ALERT","offers":[{"title":"Default Title","offer_id":48912180412665,"sku":null,"price":5500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/5834\/2393\/files\/Designing_Brand_Identity_A_Comprehensive_Guide_to_the_World_of_Brands_and_Branding.webp?v=1787931777","url":"https:\/\/www.booksalert.pk\/products\/designing-brand-identity-booksalert","provider":"BOOKS ALERT","version":"1.0","type":"link"}